Our aim is to provide equal employment opportunities, particularly for women and other disadvantaged groups. peepultree is committed to providing fair wages, good employment opportunities and work practices. We provide technical assistance concerning market opportunities, trends and consumer feedback about their products. We encourage literacy and numeracy for all workers as well as training in financial and business management.

We also aim to provide producers with sufficient funds to cover basic costs during production, either through deposits or pre-payment, and in certain circumstances direct loans. For their part our suppliers, will do everything in their power to facilitate our business, as a friend would do. We link low-income producers and consumer markets and hope to educate consumers about the importance of purchasing fairly traded products which support living wages for workers in the developing world. Fair trade increases profitability for producers, allowing them to grow their business and create more jobs.

We seek to bring security to the lives of the people and groups we work with, through the development of long-term business relationships (and friendships). In this way, we hope to provide an environment in which the producers and workers can create healthy and safe working conditions in which they gain the necessary skills and knowledge to develop their businesses, communities and lives.